EarthPercent: A Charity Making a Positive Impact on Climate Change

EarthPercent: A Charity Making a Positive Impact on Climate Change

Climate change is one of the greatest challenges that the world faces today, and it is a challenge that affects everyone, regardless of where they live, their age, or their occupation. This is where EarthPercent comes in, a charity that provides a simple way for the music industry to support the most impactful organisations addressing the climate emergency.

EarthPercent was founded in 2020 and is focused on getting resources to where they are most needed and stand the best chance of creating change at multiple levels. The organisation is focused on making grants that work towards three key objectives across five key areas of climate action: a greener music industry, just energy transition, protecting and restoring nature, legal and policy change, and climate justice.

One of EarthPercent’s primary goals is to improve the environmental impacts of the music industry. The organisation is working to ensure that the industry has a greener future that is cleaner, healthier, fairer, and supports thriving communities. This is achieved by investing in solutions that science has told us are necessary to protect and restore nature, change cultural norms and narratives, and target what the organisation calls the “hidden wiring” for system-wide impacts, including changing laws, regulations, and economic incentives.

To achieve its goals…

EarthPercent has established key priorities to guide its efforts. These include improving research on music’s climate impacts, supporting tools and training for artists, companies, and fans, advancing nature-based and citizen-powered renewable energy, protecting and restoring forests, oceans, and soils, and ensuring clean air for all communities. Every grant made by the organisation is vetted by its expert advisory panel, which includes climate scientists, academic researchers, economists, climate communicators, youth activists, community organisers, and policymakers.

Since its establishment, EarthPercent has partnered with various organisations working towards climate action, including ClientEarth, Global Greengrants Fund, Cool Earth, and Julie’s Bicycle and in more recent times Evolution Music. These partnerships allow the organisation to provide funding to local and indigenous communities organising against new fossil fuel developments and carbon-intensive projects. The grants also fund rainforest labs that provide real-time satellite data to indigenous communities defending against deforestation.

In conclusion, EarthPercent is an important charity that plays a crucial role in supporting climate action. The organisation’s work is critical to ensuring that the music industry contributes to a sustainable future, protecting and restoring nature, and advancing renewable energy.

EarthPercent’s partnerships with other organizations working towards climate action enable it to achieve its goals and make a positive impact on the planet. With the world facing unprecedented environmental challenges, organisations like EarthPercent are more important than ever.

What is the EarthPercent x Earth Day 2023 campaign, and what are some of its initiatives?

The EarthPercent x Earth Day 2023 campaign is an initiative by the UK and USA based charity, founded by musician Brian Eno, to raise funds for organisations working to tackle the climate emergency.

The campaign brings together over 60 artists to support climate action, and it continues the success of last year’s campaign. Some of the biggest names in music are contributing exclusive tracks to the campaign, including Coldplay x H.E.R, dodie, Bring Me The Horizon, Lutalo, Machinedrum, Fink, Mystery Jets, Gabrielle Aplin, and many more.

Fans can download previously unreleased, unheard, or exclusive tracks from the EarthPercent Bandcamp page or the artists’ own Bandcamp pages from April 20th to May 6th.

All proceeds from the digital downloads will go to EarthPercent’s Grant Giving Fund, which supports organisations working on the frontlines of climate action.

In addition, the campaign will see the release of three new double A-side bioplastic Evovinyl™ records to raise money for climate justice and environmental organizations.

These records include tracks from Coldplay x H.E.R, CHVRCHES and Robert Smith, Victoria Canal, Nile Rodgers & CHIC, Future Utopia, Franc Moody, Say She She, Holly Humberstone, Anna Calvi, Andy LeMaster, and Gaelynn Lea.

Moving the Needle on women’s mental & physical health!

Moving the Needle on women’s mental & physical health!

Moving the Needles Event

“We Need Mental and Physical Health Support for Women in UK Music!” and you can be there too…

On Wed 12th October 5.45 -10 pm (at The Ministry SE1) The Moving The Needle a women’s health and wellbeing event will take place. It will celebrate women who are campaigning for equality, compassion and diversity in the music industry.

“The industry can no longer absolve itself of responsibility for the health of its artists, or deny the existence of the specific pressures that come with a career in music.”

There will be a panel about Menopause lead by radio presenter Emma B, the panel will talk about how to manage menopause and how to help others in the workplace. 

“It’s hard enough to navigate the pressures women face in the music industry, but with menopause comes an exhaustive potential new list of problems that affect both our mental and physical states. Discussion on women’s health and wellbeing in the entertainment industry is well overdue, and we need to start taking action to improve matters.” Emma B (Image credit:

Ann Stephens and Jo McEwan, Co-Founders of PositivePause a menopause platform, will explain the options women have available and elaborate on how industry leaders and professionals can better support in these areas.

There will also be a panel on Mental Health and Diversity lead by Radio 1 DJ Charlie Tee alongside… 

Silvia Montello – CEO of Association for Electronic Music (AFEM)

Tristan Hunt – who recently left AFEM to focus on being a music industry ADHD coach. He says, “I spent most of my 20-year music industry career not knowing I had ADHD, so I know the struggles faced by those with the condition who work in the music industry.”
Maxine Hardcastle – Producer of the 2022 Music Producers Guild Award Ceremony, international DJ, and former EDITION Director of Nightlife and Entertainment.

Eve Horne – Founder of We Are The Unheard and MTN Board Member
The event is supported by Key Production Group.

Award-winning CEO (Key Production) Karen Emanuel says,

“Mental health should be taken as seriously as physical health. At Key, we train specific, trusted people to listen to women’s health and well-being issues, and signpost them for help and our staff can get one-to-one expert support if they’re facing acute issues. Real-life things happen to people, and they need all the support they can get. From a business perspective, without a healthy staff, I can’t have a healthy business.” 

Joe Corti, Events Programme Manager at The Ministry, adds, “With our roots in music, it is so important to support women’s mental and physical health in our industry. We’re delighted to provide a space for such a wonderful organisation and look forward to showcasing the brightest of female talent.”

Performing live at the event will be:

  • Malin Andersson
  • Ciara Haidar
  • Lily McKenzie
  •  DJ Carly Newman
  • DJ Maxine Hardcastle
  •  DJ Jemma

Still not convinced? Here are some stats to get you all hot under that collar

The Fawcett Society (website | report) reported in 2022 that:

–  1 in 10 women have left work due to menopause symptoms. Mapped on to the UK population, this would represent an estimated 333,000 women who left a job due to the menopause.

–  8 in 10 women say their employer hasn’t shared information, trained staff, or put in place a menopause absence policy. Only 1 in 4 women were offered HRT in a timely fashion.

–  31% of women agreed it took many appointments for their GP to realise they were experiencing menopause or perimenopause, rising to 45% among women of colour and 42% among women with 5+ severe symptoms.

–  Almost half of women haven’t approached a GP about menopause and 3 in 10 faced diagnosis delays

Events like this play an important role in the start of brilliant forward-thinking initiatives that can be the foundation of positive change. 

Ground-breaking, earth-changing innovations need support, just as a small ember needs the breath of life to make a flame.

Contact if you are interested: | +44 (0)20 3397 9111

Our hat goes off to all the people that have put this amazing event together AND the people that are giving their time for such a meaningful and worthwhile cause. 

Below are links and additional information about the organisations that have made this happen.

Moving The Needle (MTN) is a not-for-profit educational support group that encourages young women of all ethnicities, backgrounds and personalities to enter the wide range of careers available in the UK music industry.  It also supports women throughout their entire careers, helping them to reach their full potential, including reaching senior management roles. The group provides education, mentoring and support via workshops, panels and debates. Find out more or sign up here: | Insta: @movingtheneedleuk  |  Facebook: |  Twitter: @MTNnow | LinkedIn: @Mtnnow

Key Production Group specialises in the production and manufacture of CDs, DVDs, vinyl records and cassettes, as well as bespoke packaging for music and a growing number of industries. The Group employs 58 people at four offices in England. Amongst other accolades, Key’s founder and CEO, Karen Emanuel, was NatWest Everywoman Of The Year in 2018. The Group is committed to being ever more environmentally sustainable: In 2019, it became carbon balanced in terms of offices and travel, and in 2020, it aims to enable clients to carbon-balance their own manufacturing operations. | Insta: @Key_Production | Twitter: @KeyProduction | Facebook: @KeyProduction | Insta: @movingtheneedleuk  |  Facebook: |  Twitter: @MTNnow | LinkedIn: @Mtnnow

Positive Pause Co-founders, Ann Stephens and Jo McEwan, work with women, businesses and health & fitness professionals to ensure women going through menopause get the best support and evidence-backed information to be the best they can be. In 2017, they were perimenopausal, frustrated and underwhelmed by the online information they saw, navigating the menopausal minefield. Finding nothing that resonated they set up Positive Pause, a free-to-access, public-facing menopause information and training website with a glossy magazine feel that evolved into a business delivering live events for the public, and CPD events for health professionals. They now inform and educate line managers, employees, peers and partners about menopause, and how it can be supported. In 2021, driven by a shared belief in the magic of movement in menopause to make women feel good and flourish, they co-founded the online training platform Menopause Movement, to train health & fitness pros treating and training women. Ann and Jo want women to get access to correct, safe, appropriate treatment & training to boost happiness, mental well-being & physical health, going into perimenopause. | Insta: positivepauseuk |Insta: menopausemovement

THE MINISTRY. Established in 2018 by the renowned Ministry of Sound, The Ministry is a workspace/community of creative minds and businesses in the heart of SE1. Wellness, technology, sustainability and creativity are combined with cutting-edge coworking and events spaces to create something truly unique and redefine the modern workplace.  Insta: @theministryse1 | Fb: @theministrySE1 | Linkedin: @TheMinistry  

Interviews, Articles, Videos, Events and More!

Interviews, Articles, Videos, Events and More!

A great source for sustainability news!

“Sustainability Magazine is an innovative digital publication aimed at bringing business executives up to date with the latest news, information, and trends from across the industry.

Packed with exclusive insights from those at the centre of this dramatically changing landscape, Sustainability Magazine is an innovative digital platform that keeps industry leaders and key decision-makers right up-to-date with all the cutting-edge insight and trends affecting sustainability in all its forms.

Sustainability Magazine is a digital platform comprising of a website, weekly newsletter, and a magazine experience that arms our audience with the most comprehensive insights, updates, and analysis regarding sustainability in all its forms from those who are shaping and harnessing its ability to change the world we live in, and the lives we lead.

We aim to enhance the sustainability media landscape and generate open dialogue with our readers to influence the sector for the better while creating an interactive client development tool.” – Sustainability Magazine.

As humanity blindly goose-steps into a time where social extremes are mirroring climate extremes. A large network of well-intended, informed, warm-hearted samaritans are striving to make positive change for the benefit of the inhabitants of planet Earth.
It is not always easy to find the time to source well-informed news these days, resulting in more and more people turning to specialised independent news outlets. Sustainability Magazine finds the news from the people doing the good and puts it all in a single place for us to consume.

Below are articles by Sustainability Magazine

Sustainability Magazine is a good place to start for information on global sustainability. It is not the only place so make sure you keep your eyes open, but it is certainly a company praiseworthy and deserving of a share and our time.

Whilst Evolution Music is blazing a trail and setting an example in our own industry, we understand that there is a bigger issue out in the world regarding sustainability.

We are happy to shine a light on other organisations that are helping with this issue.
Want to see what Evolution Music has been up to?
Here are some useful links to get you started.

Time to hop aboard

Time to hop aboard

Time to hop aboard!

Every now and then a shift takes place that could change an industry and perhaps in the end the world. 

A simple idea can lead to an adjustment in best practices, opening up opportunities for new products and a brighter future.

We call the people that create new technology innovators, an essential component of human endeavour. 

The people that take a chance on a new innovation are known as ‘early adopters’, these are visionaries, they didn’t come up with the idea but they can see its benefit and are happy to jump aboard and push forward the innovation.

The next group of people are known as the early majority, or pragmatists, people more guided by practical considerations than an ideal.

Then, we move to the late majority, these are your bog standard conservatives, they like to play it safe, and who can blame them? To finish we have the laggards or sceptics, we all know them, and if you can bare them for long enough you might even learn to love them. Joking aside some people can be sceptical for good reason, who are we to judge?


Evolution Music’s inbox has been piling high with enquiries about our exciting environmentally friendly Vinyl alternative. 

These people are early adopters breathing life into Evolution Music.

Here is a breakdown of the spread of enquiries we have had since the creation of our website in late April

Evolution Music has the wind in its back, sailing toward the early majority. 

We have now had multiple articles and editorials from mainstream media, independent news outlets, and industry-specific publishers praising our mission.

This has been supported by labels, artists and celebrities that resonate with what we are trying to achieve.

Now is the time to hop aboard! 

Help us to #makemusicbetter let your favourite artists know about Evolution Music’s eco-friendly vinyl alternative.