Sustainability In The Industry and Billie Eilish’s Hit Me Hard and Soft
Huge congratulations to Billie Eilish and her team on continuing to push the boundaries forward with real dedication. We are delighted to see significantly reduced impacts from the release of vinyl, in whatever form they come, whether that is improved recycling of PVC or use of lower impact alternatives to conventional PVC – so again, along with other concerned artists, with the support of organisations like Music Declares Emergency, Earth Percent and Reverb, Billie Eilish is taking a lead.
For major artists, major labels, and the biggest pressing plants, we know that a big concern is consistency of the product in large scale manufacturing runs. For this reason and many others, EM is continuing to perfect our Evovinyl product and understand how to get the best outcomes in pressing machines, including lower energy use. The team at Evolution are dedicated to the creation of a low impact, plant-based alternative for artists, labels and pressing plants that want an option that avoids support for plastics involving chlorine chemistry and fossil-fuel based materials. We are capturing data on the energy savings we are seeing in pressing, and are currently raising investment through a Seedrs crowdfunder so that (as an emerging independent business) we can progress many essential areas of business development, including undertaking a Lifecycle Analysis on our product and its manufacturing processes, so we can then provide solid data to the market.
In doing so we are concentrating on small run projects at the moment, and hope and expect to be involved in releases for major artists within the next 6 – 12 months.
To sum up, Evolution Music is working towards 5 primary goals:
Goal 1.
Offering Evovinyl as a primarily plant based material from field to factory
Goal 2.
Non toxic to the earth – subject to the availability of industrial recycling or composting systems and infrastructure, Evovinyl can be fully recycled or composted, and does no harm to the earth.
Goal 3.
Lowest energy consumption of any product – both in terms of the pressing process energy consumption and the fewer steps in the process making the raw materials and ‘recycling’ for its second life.
Goal 4.
When produced at scale, in the medium and longer term, this will be the same cost or cheaper and more stable in price than both PVC and other lower impact oil-based alternatives.
Goal 5.
Providing credible and robust data on all the above, so that the market can make informed comparisons and choices amongst the options available.
These are ambitious goals, but we know they are achievable – and we are here to stimulate evolution of the music industry after all!
So, let’s all rock on rapidly and robustly towards a sustainable future for the music industry!
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